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Transformative power of data in shaping tourism strategies

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28 August 2024

Transformative power of data in shaping tourism strategies

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+43 more

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An illustrative photo of a group of people in a bright room, engaged in a collaborative work session.

The first episode of the ‘Tour Tech’ podcast delves into the role of data in shaping tourism strategies and fostering stakeholder alignment, offering insights into effective partnerships for analyzing sentiment data

Authors

Tour Tech Podcast

Related Organisation(s)

Digital Tourism Think Tank

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

International Organisations

Local Authorities

Media / Journalist Organisations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • R&I on digital tools for tourism

    • Tourism strategies

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The first episode of the ‘Tour Tech: Your 5 Weekly Takeaways to Tourism Success’ podcast series, produced by the DTTT in collaboration with the European co-financed project Tourbit, delves into the influential role of data in shaping tourism strategies and fostering alignment among all stakeholders. Released on March 11, 2024, this podcast is a valuable resource for anyone seeking insights on establishing effective partnerships to collect and analyze sentiment data, ultimately driving competitiveness and sustainability in destinations.

#Innovation in tourism #Adaptation strategies

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