Territorial marketing can be a powerful tool to change and/or reinforce the image of crucial neighborhoods that form an essential part of the DNA of a particular city or region. Investing in such a communication will therefore strengthen communication and the attractiveness of the city as a whole and ensure the visitors flux or reinforce is.

• Changing the negative image of the European neighborhood in Brussels, i.e. being too institutional and monofunctional
• Creating a new story
• Accompanying the urbanistic transformation of the quarter in terms of communicationtelling for the European neighborhood in Brussels
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• A co-creating process of a new brand involving all stakeholders
• Creation of a completely new brand with a graphical universe on one hand and a full, new storytelling on the other hand: www.euqbbrand.brussels
• Creation of a new b-t-c- website www.europeanquarter.brussels
• Launching of several campaigns to create awareness around the new brand
• Organizing stakeholders' management to support and manage the brand
• Creating of merchandising for partners to distribute

• 2020: Validation of a strategic vision note with diagnostics and recommendations for the image of the European Quarter
• 2022: Update of the vision following changes in the urban landscape due to COVID
• 2023:

• Creation of a visual universe and brand book

• Official validation of the brand

• Launch of the brand

• 2024: Development of the brand in the public space