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Pledge formulated by Bremen Tourism: Stakeholder Engagement and Training

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Pledge formulated by Bremen Tourism: Stakeholder Engagement and Training

Publishing organisations:

WFB Wirtschaftsförderung Bremen GmbH - Bremen Tourismus

Relevant countries:

Germany

Organisation types:

Destination Management & Marketing Organisations

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Publishing org

WFB Wirtschaftsförderung Bremen GmbH - Bremen Tourismus

Topics
Geographical descriptors

Germany

Organisation Type

Destination Management & Marketing Organisations

  • Specific types of tourism

    • Cultural tourism

    • MICE tourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Skills needs for twin transition

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Pledge formulated by Bremen Tourism: Stakeholder Engagement and Training

Bremen Tourism organises a variety of networking and exchange events throughout the year to inform and enable destination stakeholders on sustainability, digitalisation and AI topics. Apart from in-person meetings with key note speakers and workshops, a continuous digital communication about the twin transition takes place. The LinkedIn channel “Bremen Tourism and Convention” features weekly posts about sustainability campaigns, events or developments in the destination, about new AI products (e.g. Chatbot, AR App) or digitalisation (e.g. digital campaigns, biking apps, social media channels). Moreover, a B2B newsletter for tourism actors that is distributed by Bremen Tourism on a bimonthly basis addresses the trends, topics, events and networking opportunities regarding the twin transition. To enable good-practice sharing, a sustainability network for tourism actors has been established and is envisioned to be continued in the future. On this platform tourism actors from Bremen get the chance to present good-practice examples from their organisations and thus enable peer-to-peer learning, spread awareness and incentivise other actors to take similar actions. To further incentivise and motivate tourism actors, the Bremen and Bremerhaven Tourism Award has been awarded in four categories each in the years 2022 and 2023. The two award categories “Sustainability” and “Future” put a particular focus on leadership and innovation within twin transformation topics. 

 

 

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