The Global Association for the Attractions Industry (IAAPA) represents more than 6,000 attractions, suppliers, and individual members from more than 100 countries. In Europe, we have over 1,400 members, including professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centres, zoos, aquariums, science centres, museums, manufacturers, and suppliers. 

Our industry is a key contributor to Europe’s tourism ecosystem through our impact to EU initiatives such as the EU Tourism Manifesto, whilst our diverse membership attracts international, as well as national visitors. 

IAAPA recognises its value is found in its diverse and engaged membership. We strongly believe in peer learning and the sharing of best practices together with the power of education. As such we are committed to promoting peer learning amongst our membership and in our sector. To this end, we leverage our unique educational platform that provides our members with access to expert knowledge and resources, as well as opportunities for networking and collaboration. 

Our educational programme combines a mix of in-person and online learning together with specific certification courses. In 2022, 300 hours of educational content were available to our members, with 100 hours produced by our Brussels office. 

In addition, and towards the strengthening of this commitment, IAAPA is developing a yearly survey of our members to gather feedback and insights on industry trends, challenges, and best practices. Based on the results of this survey, the goal is to produce a comprehensive document that highlights key findings and recommendations for our members to consider in their own operations and gain insight into potential solutions and objectives. 

Through these efforts, we strive to create a supportive and collaborative environment where our members and other key stakeholders in the attractions industry can learn from one another, share ideas, and drive innovation and growth in our sector.