Estonian Ministry of Economics and Commincation is actibvely disseminating information about EU Tourism Transition Pathway to its national counterparts. All tourisms associations and destinations have been sent an introductory e-mail and an appeal to commit their pledges, also a public (virtual) seminar was organized by Ministry to introduce the pathway and call for commitments and participation in the co-implementation.

Estonian government supports destinations (through Enterprise Estonia) in making the green transition by offering the Green Destinations standard, which enables the systematic development of sustainable tourism in the destination. At the moment we have conducted a pilot in 7 destinations: Saaremaa, Hiiumaa, Järva County, Lahemaa, Tartu, Pärnu County and Rakvere. All of them achieved the Green Destinations Award, which required the development of a standard of 100 criteria and the preparation of an application with extensive evidence gathering. Lahemaa reached the gold level; Hiiumaa, Saaremaa, Järva County and Tartu silver and Pärnu and Rakvere bronze level. As a result of the audit, they have a report with recommendations for further development activities. So, the work in these destinations continues.
We offer to green destinations additional support through networking activities to encourage joint green product development. At the same time, we are also preparing for new destinations to join in 2023.
Secondly, in 2021-2023, we have supported sustainable development activities within the framework of cooperation projects of destinations, in frames of which we contribute to the development of sustainable services. For the years 2022 - 2025, there are planned additional resources for the sustainable development of destinations.
The Energy and Climate Plans that are being worked out by destinations in these cooperation projects are certainly one of the most important strategic documents that will make a significant contribution to the greening of destinations.

Estonia is actively participating in European Initiatives of yearly awards for outstanding destinations - Estonian capital Tallinn will be European Green Capital 2023 and second biggest city Tartu a European Capital of Culture in 2024.