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Pledge formulated by Novatours group

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Pledge formulated by Novatours group

Publishing organisations:

Novatours group

Relevant countries:

Lithuania

Organisation types:

Academic/Research and VET Institutions

Publishing org

Novatours group

Topics
Geographical descriptors

Lithuania

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Green Transition of Tourism Companies and SMEs

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

Share

Novatours Group, the market leader in the Baltic tourism market, has identified Sustainable Travel as one of its four main strategic directions since 2023. The Group began measuring its carbon footprint and developing climate targets for the coming years. Novatours Group has also launched an initiative to mark hotels as "Sustainable Choice" if they implement sustainability principles and have certifications from independent organizations recognized by the Global Sustainable Tourism Council (GSTC).
For now around 40% of Novatours Group's assortment of hotels for summer 2024 are marked as "Sustainable Choice." These hotels are working in different ways and to varying degrees to achieve the same goal: to provide quality services while minimizing their environmental footprint and contributing to the local community.
Through these actions, Novatours aims to provide its customers with as many sustainable options as possible and to minimize the negative environmental and social impact of tourism.

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