1. Finland has a national sustainable tourism development programme "Sustainable Travel Finland (STF)", which is designed for both destinations and tourism companies. It truly brings the entire tourism ecosystem together, and each stakeholder has a role to play in STF programme. 
- The STF programme has 7 educational steps to adapt sustainability. While each step is aligns with international standard, the programme is brought to Finnish context, and each step provides educational content to meet the criteria. Companies and destinations that undergo the entire programme, and meet the criteria, will be awarded with STF label. 
- One of the steps is obtaining a certificate, online audited by a third party. When the company or destinations submits the application for STF label, the applications are verified by 3rd party (online audit). 
- The program includes training and awareness raising for the companies to get certified, and finally promotional incentives for those companies and destinations awarded with STF label. STF labelled companies and destinations are prioritised in Visit Finland's promotion. 
2-3.
- By September 2023 367 companies and 5 destinations have received Sustainable Travel Finland label
- The goal of STF is to get all key players in the industry enrolled for STF programme and certified by the end of 2025.
- The results (of those enrolled and awarded with STF label) are available online:https://www.visitfinland.fi/suomen-matkailudata/sustainable-travel-finland-tilastot, however the reporting system does not yet include final goals. This is, because we do not know the number of businesses and destinations relevant to STF programme. The action we intend to take, includes defining the size of the entire tourism industry (our target market), as this will clarify the goal in numbers.