Goals:
- At least 70% of people familiar with Flanders consider Flanders a sustainable destination.
- The sector’s satisfaction with regard to the information Visit Flanders provides on sustainability reaches at least 8 out of 10.
- Entrepreneurs, visitors and residents have access to transparent and unambiguous information about the sustainability efforts of Visit Flanders, which it reports on every year.


2.3.1 We interweave all aspects of sustainability into communication on the themes and range of options Visit Flanders has to offer, for visitors, residents and the sector. 
2.3.2 We ensure that the elements relating to accessibility, family-friendliness, planning a visit, public transport, trips with a lower ecological impact, etc. are prominent and available in various languages on all our communication channels. 
2.3.3 We develop a method to ascertain the perception of sustainability with regard to Flanders as a destination.
2.3.4 We actively promote trends in sustainability, opportunities in sustainable entrepreneurship, etc. in our network.
2.3.5 We make complex information about sustainability clear and accessible to operators and providers, for example, by means of unambiguous instructions to reduce environmental impact.
2.3.6 Sustainability performance is monitored and communicated either annually or, where possible, on a permanent basis, to the sector, residents and our visitors.