Skip to main content
European Union flag
EU Tourism Platform

Austria’s national tourism strategy: 2023-2024 action plan

Policy

15 August 2024

Austria’s national tourism strategy: 2023-2024 action plan

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+41 more

Login / create an account to be able to react

  • 29

An illustrative photo of a lakeside village nestled against a backdrop of mountains

Austria’s 2023-2024 Action Plan prioritizes sustainable development, addresses the needs of entrepreneurs, employees, local communities, and the environment, and tackles tourism challenges.

Content source
Tap for document text
Publishing org

Federal Ministry of Labour and Economy of Austria

Topics
Geographical descriptors

Austria

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

Share

The Action Plan 2023-2024 outlines strategic initiatives to advance Austria’s tourism sector, building on the foundations laid by the “Plan T.” This document focuses on transforming tourism practices to address contemporary challenges and capitalize on emerging opportunities. It emphasizes enhancing public awareness of tourism by providing objective data, developing sustainability metrics, and gauging public attitudes towards tourism's impact on quality of life. Additionally, it seeks to foster collaboration among stakeholders, including government bodies and industry partners, to tackle issues related to sustainable mobility, energy resilience, digitalization, and marketing. The plan also aims to create a robust framework for tourism by hosting regular political exchanges and establishing a prominent industry event, the “Austrian Tourism Days.”

Incorporating technological advancements, the action plan highlights the importance of leveraging digital tools and data. It proposes the development of a "Data Space Tourism" for efficient data management and privacy protection, the establishment of a digital accommodation registry, and the implementation of an electronic guest registration system to streamline bureaucratic processes. Furthermore, the plan focuses on enhancing digital skills within the tourism sector to improve service delivery and operational efficiency. Through these targeted actions, Austria aims to solidify its status as a leading sustainable tourism destination and ensure the sector's long-term success.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform. (The original piece available only in German)

#Sustainable tourism #Resilience planning #Innovation in tourism #Adaptation strategies

Documents

Austria’s national tourism strategy
English
(101.52 KB - PDF)
Download
No votes yet

Comments (0)

Login / create an account to be able to comment

Related content

-

  • 16

Comment
0

Knowledge documents

30 Aug 2024

Austrian tourism acceptance: Survey results and trends
The Austrian Federal Ministry of Labour and Economy's latest survey reveals that the Tourism Acceptance Index among Austrians was 75 in 2023, slightly down from...
Categories
Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +41 more

See also

-

  • 9

  • Policy
  • 23 Aug 2024

Press Conference on State Tourism Development Concept 2030+

The press conference, held on March 24, 2024, unveiled South Tyrol’s strategic plan for tourism development, focusing on sustainable growth and innovation.
Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +40 more
Did you find this useful? Please rate this page or, give us more feedback