Policy
15 August 2024
Estonia's national tourism strategy: Vision for a resilient and adaptable tourism sector
Policy
15 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Estonian tourism strategy for 2022-2025 focuses on sustainable tourism, resilience planning, and innovation in tourism.
Ministry of Economic Affairs and Communications in Estonia
Topics
Estonia
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Sustainable mobility
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Estonia’s Tourism Strategy 2022-2025 aims to position the country as a resilient and adaptable destination by focusing on sustainable growth and recovery post-COVID-19. The strategy outlines three primary goals: restoring tourism demand to pre-crisis levels, enhancing the competitiveness of Estonian tourism products, and ensuring robust connectivity with key markets. With a budget of €126.25 million allocated across various initiatives, the strategy includes targeted actions such as developing innovative tourism products, promoting smart data-driven marketing, and improving accessibility and visitor satisfaction.
By 2025, the strategy targets a significant increase in tourism exports, aiming to reach €2.3 billion. It also seeks to boost the average length of stay for international tourists to four nights, increase the value-added per employee in tourism businesses by 41%, and achieve a visitor satisfaction rating of 3.9 out of 5 for transport connectivity. Emphasizing short-term flexibility due to ongoing uncertainties, the strategy addresses challenges and opportunities identified through current tourism trends and aims to adapt to emerging changes in the global travel landscape.
#Sustainable tourism #Green transportation options #Resilience planning #Innovation in tourism
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