Skip to main content
European Union flag
EU Tourism Platform

Estonia's national tourism strategy: Vision for a resilient and adaptable tourism sector

Policy

15 August 2024

Estonia's national tourism strategy: Vision for a resilient and adaptable tourism sector

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+41 more

Login / create an account to be able to react

  • 58

An illustrative photo of a woman drinking near bench under tree with a view on city

The Estonian tourism strategy for 2022-2025 focuses on sustainable tourism, resilience planning, and innovation in tourism.

 

Content source
Tap for document text
Publishing org

Ministry of Economic Affairs and Communications in Estonia

Topics
Geographical descriptors

Estonia

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

Share

Estonia’s Tourism Strategy 2022-2025 aims to position the country as a resilient and adaptable destination by focusing on sustainable growth and recovery post-COVID-19. The strategy outlines three primary goals: restoring tourism demand to pre-crisis levels, enhancing the competitiveness of Estonian tourism products, and ensuring robust connectivity with key markets. With a budget of €126.25 million allocated across various initiatives, the strategy includes targeted actions such as developing innovative tourism products, promoting smart data-driven marketing, and improving accessibility and visitor satisfaction.

By 2025, the strategy targets a significant increase in tourism exports, aiming to reach €2.3 billion. It also seeks to boost the average length of stay for international tourists to four nights, increase the value-added per employee in tourism businesses by 41%, and achieve a visitor satisfaction rating of 3.9 out of 5 for transport connectivity. Emphasizing short-term flexibility due to ongoing uncertainties, the strategy addresses challenges and opportunities identified through current tourism trends and aims to adapt to emerging changes in the global travel landscape.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.

#Sustainable tourism #Green transportation options #Resilience planning #Innovation in tourism

Documents

Estonia's national tourism strategy
English
(1.53 MB - PDF)
Download
No votes yet

Comments (0)

Login / create an account to be able to comment

Related content

-

  • 2

Comment
0

Data

19 Aug 2024

Accommodation demand in Estonia
Tourism indicators from Statistics Estonia show that in May 2024, 55.6% of the 293,434 tourists accommodated in Estonia were from foreign countries, with Finland leading...
Categories
Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +19 more

See also

-

  • 7

  • Policy
  • 23 Aug 2024

Spain’s 2022 tourism sustainability strategy

The Tourism Sustainability Strategy in Destinations aims to transform Spain’s tourism model by prioritizing sustainability, promoting green and digital changes, and enhancing competitiveness through public...
Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +42 more
Did you find this useful? Please rate this page or, give us more feedback