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European Travel Commission’s Code of Conduct: Promoting fair and innovative data sharing in tourism

Policy

17 August 2024

European Travel Commission’s Code of Conduct: Promoting fair and innovative data sharing in tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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The Code of Conduct on Data Sharing in Tourism establishes key principles to foster trust and promote data sharing within the European tourism sector.

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Publishing org

European Travel Commission

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Governance of tourism destinations

    • Tools for data on tourism

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Published by the European Travel Commission (ETC) in March 2023, the Code of Conduct on Data Sharing in Tourism, co-signed by 20 travel and tourism organizations across Europe, clarifies essential aspects of data sharing agreements. This non-binding agreement aims to promote fair and transparent data sharing, establish a level playing field, and build trust within the EU tourism industry. It supports the development of an EU-wide data interchange infrastructure by addressing data access, reuse, and privacy issues. The Code outlines key principles and guidelines for data sharing agreements, ensuring compliance with privacy regulations and respecting commercial interests. 

The Code of Conduct on Data Sharing in Tourism represents a significant step towards a more integrated and data-driven tourism sector in Europe. By promoting trust, transparency, and collaboration, it aims to enhance the overall sustainability and competitiveness of the industry.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.

#Cross-regional cooperation #Tourism development

Documents

Code of Conduct on Data Sharing in Tourism
English
(1.46 MB - PDF)
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