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Ireland's Tourism Policy Framework 2025-2030: Balancing growth and sustainability

Policy

12 February 2025

Ireland's Tourism Policy Framework 2025-2030: Balancing growth and sustainability

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a white house on top of green field.

The new Government of Ireland Tourism Policy Framework, introduced on 6 November 2024, aims to harmonise economic growth with environmental and social sustainability, guiding the development of Ireland as a leading tourist destination.

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Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media, IRELAND

Topics
Geographical descriptors

Ireland

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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On 6 November 2024, Catherine Martin, the Minister for Tourism, Culture, Arts, Gaeltacht, Sport, and Media, introduced the new Government of Ireland Tourism Policy Framework for the period up to 2030. This policy, created through extensive engagement with tourism stakeholders, the tourism sector, and a public consultation process, seeks to balance economic development with environmental and social considerations in the country. It features 61 policy proposals focused on environmental, economic, and social sustainability.

Among its high-level targets for the period up to 2030 are to establish a baseline figure for tourism-associated emissions by Fáilte Ireland, set specific emission reduction and biodiversity targets in shorter-term Tourism Action Plans, reduce average carbon emissions associated with each visitor bed night by 60%, achieve an average annual 5.6% growth in revenue from overseas visitors and domestic tourism, and ensure quality, year-round jobs nationwide.

A 'Tourism Leadership Group' will be established to oversee the implementation of these objectives.

To explore the policy document in detail, follow the attached link on the left-hand side of the platform.

#Tourism development #Destination management #Sustainable tourism planning

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