Policy
15 August 2024
Italy national tourism strategy 2023-2027: Enhancing competitiveness and sustainability
Policy
15 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Italy’s 2023-2027 tourism plan focuses on sustainable tourism, innovation in tourism, and high-end tourism to enhance economic and social growth.
Italian Chambers
Topics
Italy
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Sustainable mobility
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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On April 21, 2023, the Ministry of Tourism unveiled Italy’s national tourism strategic development plan for 2023-2027, aiming to enhance economic and social growth by utilizing local resources and promoting lesser-known destinations. This plan is structured around five key pillars designed to enhance the sector’s competitiveness: governance, innovation, quality and inclusion, training and professional careers in tourism, and sustainability. It delineates the objectives and sectoral focus areas for tourism development in Italy, encompassing organized tourism, trade fairs and MICE (Meetings, Incentives, Conferences, and Exhibitions), accessibility and tourist mobility, wellness, cultural tourism, accommodation facilities, leisure tourism, and high-end tourism. The strategic document is attached for further exploration. (The original piece available only in Italian)
#Sustainable tourism #Wellness tourism #Cultural preservation #Innovation in tourism #High-end tourism
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