Skip to main content
European Union flag
EU Tourism Platform

Italy national tourism strategy 2023-2027: Enhancing competitiveness and sustainability

Policy

15 August 2024

Italy national tourism strategy 2023-2027: Enhancing competitiveness and sustainability

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+41 more

Login / create an account to be able to react

An illustrative photo of  the Trevi Fountain, a famous Baroque fountain located in Rome, Italy

Italy’s 2023-2027 tourism plan focuses on sustainable tourism, innovation in tourism, and high-end tourism to enhance economic and social growth.

Publishing org

Italian Chambers

Topics
Geographical descriptors

Italy

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

Share

On April 21, 2023, the Ministry of Tourism unveiled Italy’s national tourism strategic development plan for 2023-2027, aiming to enhance economic and social growth by utilizing local resources and promoting lesser-known destinations. This plan is structured around five key pillars designed to enhance the sector’s competitiveness: governance, innovation, quality and inclusion, training and professional careers in tourism, and sustainability. It delineates the objectives and sectoral focus areas for tourism development in Italy, encompassing organized tourism, trade fairs and MICE (Meetings, Incentives, Conferences, and Exhibitions), accessibility and tourist mobility, wellness, cultural tourism, accommodation facilities, leisure tourism, and high-end tourism. The strategic document is attached for further exploration. (The original piece available only in Italian)

#Sustainable tourism #Wellness tourism #Cultural preservation #Innovation in tourism #High-end tourism

No votes yet

Comments (0)

Login / create an account to be able to comment

See also

-
  • Policy
  • 23 Aug 2024

Spain’s 2022 tourism sustainability strategy

The Tourism Sustainability Strategy in Destinations aims to transform Spain’s tourism model by prioritizing sustainability, promoting green and digital changes, and enhancing competitiveness through public...
Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +42 more