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Italy’s 2023-2027 tourism strategy: Embracing sustainability, innovation, and global cooperation

Policy

16 September 2024

Italy’s 2023-2027 tourism strategy: Embracing sustainability, innovation, and global cooperation

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative image of a boat near the Rialto bridge in Venice

Italy’s 2023-2027 tourism plan aims to enhance the sector through sustainability, innovation, and global cooperation, creating a resilient and adaptable industry.

Publishing org

Italian Chamber of Deputies

Topics
Geographical descriptors

Italy

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Green Transition of Tourism Companies and SMEs

    • Innovative tourism services

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The strategic plan for the development of tourism in Italy for the period 2023-2027 aims to boost Italy’s tourism sector by focusing on sustainability, innovation, and international cooperation. It provides information about the current state of tourism, including analysis of international and national tourism and COVID-19 impact on tourism in Italy, strategic directions such as trends for a new tourism paradigm, green deal for tourism, behavioral analysis for ecological transition, and national recovery and resilience plan.

The primary objective is to enhance the growth and competitiveness of the Italian tourism sector that can adapt to changing global trends and challenges. In addition, the document focuses on promoting sustainable tourism practices that protect the environment and cultural heritage, leveraging digital technologies to improve tourism services and marketing, and ensuring that tourism development benefits all regions and communities. 

For an in-depth analysis and further insights, pleaфse visit the linked source on the left-hand side of the platform (The original piece available only in Italian). 

#Tourism development #Sustainable tourism #Resilience planning #Innovation in tourism #Cross-regional cooperation #Green transition

Documents

Italy’s 2023-2027 tourism strategy
English
(9.14 MB - PDF)
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