Policy
05 September 2024
Latvia’s 2024-2027 tourism and event export promotion strategy: The informative report
Policy
05 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The 2024 strategy by Latvia aims to improve tourism and event exports by 2027, emphasizing product development, demand promotion, data-driven management, and regulatory improvements, with a strong focus on digitization and sustainability.
Ministry of Economics of the Republic of Latvia
Topics
Latvia
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Sustainable mobility
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Latvian Ministry of Economics published an informative report in 2024 detailing the export promotion strategy for Latvia’s tourism and event industry through 2027. This strategic document outlines guidelines and action plans to boost the export capacity of these sectors. It identifies four key priorities: developing products and destinations, promoting demand, data-driven management, and improving the business environment and regulatory framework in tourism. The strategy also emphasizes digitization and sustainability—environmental, social, and economic—as integral components. For those interested in exploring the measures to achieve these strategic goals, a link to the full document is provided. (The original piece available only in Latvian)
#Sustainable tourism #Sustainable destinations #Stakeholder engagement #Economic diversification
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