Policy
23 October 2024
Malta’s 2030 digital tourism transformation plan
Policy
23 October 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Malta’s 2030 roadmap aims to digitally transform its tourism industry, focusing on recovery, sustainability, and innovation through stakeholder collaboration and technology investment.
Ministry for Tourism and Consumer Protection of Malta
Malta Tourism Authority
Topics
Malta
Company with 250 or more employees
Consumer / tourist organisation
Local authorities
National authorities
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Governance of tourism destinations
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Innovative tourism services
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R&I on digital tools for tourism
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Tools for data on tourism
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Tourism strategies
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The “Digital Strategic Roadmap for Tourism in the Maltese Islands 2030”, published in April, 2023, by the Ministry for Tourism and Consumer Protection, outlines Malta’s ambitious plan to transform its tourism industry through digitalization by 2030. The roadmap, part of the Malta Tourism Strategy 2021-2030, emphasizes recovery from the pandemic, sustainability, and innovation. It calls for collaboration among stakeholders to enhance data accessibility, digital services, and overall tourist value.
Key areas of focus include workforce skilling, technology investment, and stakeholder collaboration. Strategic actions aim to create personalized and innovative tourist experiences while integrating sustainability.
For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.
#Digital nomadism #Sustainable tourism #Innovation in tourism #Stakeholder engagement
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