Policy
23 August 2024
Malta’s national tourism strategy 2021-2030: A decade of transformation
Policy
23 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Malta’s National Tourism Strategy for 2021-2030 aims to recover from COVID-19, enhance economic and social sustainability, attract high-spending tourists, and achieve net-zero emissions.
Ministry of Tourism and Consumer Protection of Malta
Topics
Malta
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Sustainable mobility
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Malta’s National Tourism Strategy for 2021-2030, developed by the Malta Tourism Authority and released on December 2, 2021, aims to guide the country’s tourism sector through a decade of significant change. The strategy focuses on recovering from the COVID-19 pandemic, rethinking the tourism model to enhance economic and social sustainability, and revitalizing the industry to attract higher-spending tourists seeking authentic, quality experiences. It stresses the importance of balanced economic growth, social and environmental well-being, acknowledges climate change impacts, and commits to achieving net-zero emissions.
#Sustainable tourism #Responsible travel #Community engagement #Cross-regional cooperation
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