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Malta’s national tourism strategy 2021-2030: A decade of transformation

Policy

23 August 2024

Malta’s national tourism strategy 2021-2030: A decade of transformation

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a lighthouse on a dock in the middle of the ocean.

Malta’s National Tourism Strategy for 2021-2030 aims to recover from COVID-19, enhance economic and social sustainability, attract high-spending tourists, and achieve net-zero emissions.

Publishing org

Ministry of Tourism and Consumer Protection of Malta

Topics
Geographical descriptors

Malta

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Malta’s National Tourism Strategy for 2021-2030, developed by the Malta Tourism Authority and released on December 2, 2021, aims to guide the country’s tourism sector through a decade of significant change. The strategy focuses on recovering from the COVID-19 pandemic, rethinking the tourism model to enhance economic and social sustainability, and revitalizing the industry to attract higher-spending tourists seeking authentic, quality experiences. It stresses the importance of balanced economic growth, social and environmental well-being, acknowledges climate change impacts, and commits to achieving net-zero emissions. 

#Sustainable tourism #Responsible travel #Community engagement #Cross-regional cooperation

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Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +41 more