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Nature-based tourism strategy for Jämtland Härjedalen

Policy

10 February 2025

Nature-based tourism strategy for Jämtland Härjedalen

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of farm house near a body of water

The Jämtland Härjedalen Strategy 2030 aims to position the region as a leader in nature-based tourism through collaboration, sustainable development and leveraging local assets to boost tourism and benefit the community.

Publishing org

Jämtland Härjedalen Tourism

Topics
Geographical descriptors

Sweden

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Jämtland Härjedalen Strategy 2030, updated by Jämtland Härjedalen Tourism in 2016, aims to position the region as a leader in nature-based tourism. The strategy focuses on collaboration among local businesses and stakeholders to enhance visibility, leveraging the natural environment, cultural history and traditional food production. It emphasises sustainable development, product innovation and improved travel accessibility to boost tourism and benefit the local community.

The strategy also highlights the importance of the Swedish domestic market and potential international growth. By fostering a coordinated approach and utilizing the region's unique assets, JHT aims to create a thriving, sustainable tourism industry.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.

#Tourism development #Nature reserves #Cultural preservation #Sustainable destinations

Documents

Jämtland Härjedalen Strategy 2030: For the Tourism Industry
English
(1.18 MB - PDF)
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