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Ukraine's 2026 Tourism Strategy: Sustainable growth and development

Policy

07 February 2025

Ukraine's 2026 Tourism Strategy: Sustainable growth and development

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a statue in Kyiv with a view of a city in the background.

Ukraine's 2026 tourism strategy aims to enhance the sector through sustainable practices, infrastructure development and digital transformation.

Publishing org

Ministry of Economic Development and Trade of Ukraine

Related Organisation(s)

Cabinet of Ministers of Ukraine

Topics
Geographical descriptors

Ukraine

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Tourism and Resort Development Strategy for Ukraine until 2026, published by the Ministry of Economic Development and Trade of Ukraine in 2017, outlines a comprehensive plan to develop and enhance Ukraine's tourism sector by 2026. It emphasizes the importance of sustainable tourism, aiming to balance economic growth with environmental preservation and cultural heritage protection. The strategy identifies key areas for improvement, including infrastructure development, marketing and promotion, digital transformation and human resource development. 

Overall, the document underscores the potential of tourism to contribute significantly to Ukraine's economy and social well-being, positioning the country as a competitive and attractive destination on the global tourism map.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform (The original piece available only in Ukrainian).

#Tourism development #Sustainable tourism #Cultural preservation #Innovation in tourism #Economic diversification

Documents

Tourism and Resort Development Strategy for Ukraine until 2026
English
(3.01 MB - PDF)
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