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Integrated strategy of management of marketing communications in tourism in Poland until 2030

Policy

16 December 2024

Integrated strategy of management of marketing communications in tourism in Poland until 2030

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of horses with carriages in Krakow, Poland

Poland's strategic plan for integrated tourism marketing communication up to 2030, focusing on enhancing the country's tourism brand and fostering sustainable tourism practices.

Content source
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Publishing org

Polish Tourist Organisation

Topics
Geographical descriptors

Poland

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The document outlines Poland's strategic plan for integrated tourism marketing communication up to 2030. It aims to enhance Poland's tourism brand, promote sustainable tourism practices, and improve the overall visitor experience. The strategy includes various programs focused on reputation, local experiences, and digital communication, ensuring a comprehensive approach to tourism marketing. Additionally, it emphasizes partnerships and stakeholder collaboration to achieve these goals.

For a comprehensive analysis and further insights, please refer to the linked source on the left-hand side of the platform (The original piece available only in Polish).

#Sustainable tourism #Tourism development #Innovation in tourism #Digital nomadism #Stakeholder engagement

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Integrated Communication Management Strategy for Marketing in Tourism by 2030
English
(1.01 MB - PDF)
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