Policy
07 May 2025
Valencia's Strategic Tourism Plan: A sustainable vision for tourism development
Policy
07 May 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Valencia’s Strategic Tourism Plan 2025–2028 outlines a sustainable roadmap to position the city as the Mediterranean’s leading urban destination, focusing on local culture, residents’ well-being, and responsible tourism growth.
City of Valencia
Fundació Visit València
Topics
Spain
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In April 2025, Valencia City Council presented its Strategic Tourism Plan 2025–2028 - a roadmap aimed at positioning Valencia as the leading urban destination in the Mediterranean by managing tourism growth through sustainability and respect for the local culture and lifestyle.
The plan identifies 22 strategic challenges and proposes 50 targeted measures, developed through a participatory process that included 38 individual interviews, three consultation sessions, and seven workshops. It also features annual planning supported by methodologies, tools, and evaluation mechanisms, including a collaborative working group, a dashboard, and both strategic and operational indicators.
Valencia aspires to become a model for sustainable urban tourism, emphasising accessibility, digital transformation, managed visitor flows, and the promotion of key tourism segments such as cultural, family, and gastronomic tourism. The plan prioritises residents’ well-being and promotes a type of tourism that aligns with local values.
To access the full policy document, follow the link provided on the left-hand side of the platform (The original piece available only in Spanish).
#Destination management #Tourism development #Sustainable tourism #Community engagement #Stakeholder engagement #Responsible travel #Cultural preservation
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