Projects
05 May 2025
TRAFO GR: Transforming tourism in the Grande Région
Projects
05 May 2025
Cultural tourism
Ecotourism
MICE tourism
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The TRAFO GR project aims to transform tourism in the Grande Région by enhancing business processes, developing new products, and promoting the region as a top destination for nature, culture, and business tourism.
Destination Ardenne
Eifel Tourismus GmbH
Forbach Tourist Office
GEIE
Grand-Est Regional Tourism Agency
Hunsrück-Touristik GmbH
Luxembourg for Tourism GIE
Meuse Attractiveness
Mosellandtouristik GmbH
Naheland-Touristik GmbH
Pfalz. Touristik eV
Rheinland-Pfalz Tourismus GmbH
Sarreguemines Confluences Tourist Office
Tourismus Zentrale Saarland GmbH
Tourismusertur Ostbelgien VoG
Wallonia Belgium Tourism asbl
Topics
Belgium
France
Germany
Luxembourg
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
International Organisations
Local Authorities
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Cultural tourism
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Ecotourism
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MICE tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Coordinated information on travelling
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The TRAFO GR project, funded by the European Union through the Interreg Grande Région programme, aims to sustainably transform tourism in the Grande Région by adapting business processes, developing new tourism products, and enhancing the capacity of tourism actors. Coordinated by Tourismus Zentrale Saarland GmbH, it focuses on promoting the region as a desirable tourist destination for nature, cultural experiences, and business (MICE) tourism by conducting a market study and networking. Running from July 2025 to June 2028, its expected outcomes include improved regional positioning and increased opportunities for local businesses (The original piece available only in French).
#Destination management #Tourism development #Sustainable tourism #Cultural preservation #Nature reserves
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