Co-financed at 80% by the European Regional Development Fund with a total budget of €2.22 million, the nine-partner, eight-country project tested four types of pilot action across eight cities: reactivating vacant city-centre spaces for circular activities, operating multifunctional resource centres, linking sustainable online commerce with city centres through concepts such as micro-hubs and "retail as a service", and engaging citizens directly in circular lifestyles.

Among its outputs, the project's "Solution Box" includes a dedicated guide for SMEs and municipalities on connecting e-commerce with city-centre retail, alongside a model action plan that other cities can adapt to their own context, materials directly relevant to smaller retailers navigating the shift toward omnichannel commerce without the resources of larger chains.

#CircularEconomy #HighStreetRevival