The Retail Restrictiveness Indicator (RRI) is a composite indicator developed to reflect the regulatory environment for the retail sector in the 27 EU Member States. Structured around two pillars – retail establishment and operations – it quantifies restrictions that impact the ability of retailers to open new outlets and conduct retail activities.

Originally developed in 2018 and updated in 2022, the RRI builds on the methodology of the OECD’s Product Market Regulation (PMR) indicator. 

The RRI is not a legal tool – it does not assess whether restrictions are lawful, justified, or proportionate under EU law. Instead, it highlights where regulatory barriers exist, providing an evidence base for EU countries to reflect on their regulatory choices. This can foster reforms that enhance competitiveness and support the sector’s green and digital transition.

By identifying and comparing restrictions, the RRI promotes policy best practice exchange across countries and encourages the development of more efficient regulatory approaches, ultimately benefiting consumers and the broader economy.