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2025 Consumer Conditions Scoreboard

Policy

04 July 2025

2025 Consumer Conditions Scoreboard

Retail

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The 2025 Consumer Conditions Scoreboard presents the latest insights into the experiences, attitudes and challenges of consumers in the EU Single Market. While e-commerce and cross-border purchases continue to rise, consumers face persistent concerns around digital fairness, cost-of-living pressures and the reliability of environmental claims.

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EU-27

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EU Institutions

  • Ecosystem

    • Retail

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The Consumer Conditions Scoreboard 2025, published by the European Commission’s Directorate-General for Justice and Consumers, provides a comprehensive overview of consumer conditions across the EU27, Iceland and Norway. Drawing on data from the 2024 Consumer Conditions Survey conducted by Ipsos, it highlights key trends in consumer behaviour, confidence and marketplace challenges. Despite some easing in inflation, the high cost of living continues to concern many consumers, with 38% worried about paying their bills and 74% noticing product downsizing without price reductions. Over-indebtedness remains a challenge, particularly for vulnerable groups. Online shopping continues its upward trend, with 76% of consumers buying online and growing engagement in cross-border e-commerce. However, online shoppers are over 60% more likely to experience problems compared to offline buyers. Concerns are widespread: 93% of online shoppers report issues with targeted advertising, and 45% have encountered online fraud. Unfair practices such as fake reviews (66%) and misleading discounting (61%) are common. Sustainable consumption is in decline, with environmental considerations in purchasing decisions falling by 13 percentage points since 2022. Consumers cite cost, confusion, and mistrust in green claims as key barriers. Meanwhile, confidence in traders and public bodies has returned to pre-pandemic levels, and most consumers (68%) feel the products they buy are generally safe. The Scoreboard also identifies challenges with redress: while most consumers take action when problems arise, satisfaction with complaint resolution has declined. The Digital Fairness Fitness Check reveals current EU consumer laws remain relevant but need reinforcement through future legislation like the proposed Digital Fairness Act.

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