Articles
28 April 2026
ShoeGAME: Inspiring youth to discover careers in the footwear industry
Articles
28 April 2026
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The online game ShoeGAME, funded by the Erasmus+ programme and developed by partners from Belgium, Romania, Spain, Portugal, and Greece, introduces children and teenagers to the footwear industry through a challenging and entertaining methodology. At a time when the workforce is ageing and attracting younger generations to the sector is increasingly challenging, the project aimed to encourage young people to pursue studies and careers in the footwear industry.
European Confederation of the Footwear Industry
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The ShoeGAME, best played on computers and tablets, lets players explore challenges and puzzles in different departments of a footwear company with economic issues. The game takes about 45 minutes to complete and consists of 25 mini challenges designed to develop observation, strategic thinking and other soft skills. The better the players complete the challenges, the more the company’s performance indexes - money, staff, clients, and sustainability - grow, the more profitable the company becomes.
Over 800 teachers and students in Romania, Spain, Greece, and Portugal took part in pilot sessions of ShoeGAME during events organised by the project. The feedback received from the participants were used to improve the game.
“The competitive element combined with the opportunity to explore different departments of a footwear company through gameplay, made the ShoeGAME experience more dynamic and fun”, commented a student in Romania after playing the game.
The game was developed to be used in the classroom as a basis for discussions about different departments in footwear manufacturing companies. The project results also include support tools, such as guidelines for implementing gamification in education and ShoeGAME lesson plans, as well as educational materials to be consulted alongside the game, to support teachers in implementing the game in their classrooms. The game and the additional support tools are available in English, Portuguese, Spanish, Greek, Romanian, Italian, and French.
The game can be played on the ShoeGAME website, as well as on the free online store gd.games and on Google Play Store.
The ShoeGAME project was co-financed by the Erasmus+ programme of the European Union.


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