COMMUNITY NOW! 2026 will take place on 19 May 2026 in Frankfurt am Main, Germany, organised by the dfv Mediengruppe. The event focuses on the growing importance of community building, customer loyalty and emotional brand engagement in an increasingly competitive and digital market environment.

The conference explores how brands can move beyond reach and short term attention to create lasting customer relationships and strong communities. Through keynote speeches, best case presentations, panel discussions and networking sessions, participants will gain insights into strategies that strengthen customer loyalty and transform brands into so called “lovebrands”.

The programme features speakers and case studies from sectors including fashion, beauty, retail, food, mobility and digital marketing. Topics include the psychology of brand loyalty, the business impact of community engagement, the future of loyalty programmes and the role of dialogue and emotional connection in building sustainable customer relationships.

COMMUNITY NOW! also highlights practical examples of how companies use community driven strategies, loyalty systems and digital platforms to increase engagement, customer retention and brand value. The event offers opportunities for professional exchange between marketers, community managers, CRM specialists, social media experts and brand strategists.

Audience

Marketing and brand managers
Community and social media managers
CRM and customer experience professionals
Retail and fashion companies
Digital marketing and MarTech professionals
Brand strategists and agencies

Focus areas

Community building
Customer loyalty
Brand management
Digital marketing
Customer experience
Social media and engagement

Format

Conference
Keynote speeches
Panel discussions
Best case presentations
Networking sessions

Registration link here

Picture caption

Illustration representing community building, customer engagement and brand loyalty. Photo by Hakim Menikh via Unsplash.