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29 September 2025
“Beyond the Claim 2025” Brings Sustainable Fashion to Milan
News
29 September 2025
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During Milan Fashion Week, the fourth edition of WSO’s Beyond the Claim showcased 13 designers certified by Friend of the Earth, each presenting collections rooted in recycling, upcycling, organic materials, and social responsibility. From jewelry crafted with recycled metals to garments made from ocean waste and deadstock fabrics, the event highlighted how creativity and transparency can redefine luxury fashion for a sustainable future.
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During Milan Fashion Week, the Fourth Edition of WSO’s “Beyond the Claim” sustainable fashion show took place at the Istituto dei Ciechi, bringing together 13 designers committed to transparent, eco-friendly practices. The event is certified by Friend of the Earth, ensuring rigorous sustainability standards across the supply chain.
Featured brands included LBF (using recycled metals and traceable production), Las Gringas (donating profits to Amazon conservation), Zoe Klose (upcycling ocean waste), Shirvanna (reusing textile scraps), ILKAN.KO (handmade crafts), Esmée-e (organic Egyptian cotton), and House of Narma (deadstock materials).
By spotlighting fashion that is accountable at every step, the show illustrated how style and sustainability can walk together on the runway.
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