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“Beyond the Claim 2025” Brings Sustainable Fashion to Milan

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29 September 2025

“Beyond the Claim 2025” Brings Sustainable Fashion to Milan

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During Milan Fashion Week, the fourth edition of WSO’s Beyond the Claim showcased 13 designers certified by Friend of the Earth, each presenting collections rooted in recycling, upcycling, organic materials, and social responsibility. From jewelry crafted with recycled metals to garments made from ocean waste and deadstock fabrics, the event highlighted how creativity and transparency can redefine luxury fashion for a sustainable future.

Authors

Editorial team

Related Organisation(s)

Friend of the Earth

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Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Transition Pathway's building blocks

    • Ecosystem's readiness to support EU strategic autonomy and defence efforts

    • Investments and funding

    • R&I, techniques and technological solutions

    • Skills

    • Social dimension

    • Sustainable competitiveness

  • Industrial ecosystems

    • Textile

  • Textiles ecosystem areas

    • Fibres, yarns and fabrics

    • Apparel and clothing accessories

    • Household/interior textiles

    • Waste management, reuse and repair

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During Milan Fashion Week, the Fourth Edition of WSO’s “Beyond the Claim” sustainable fashion show took place at the Istituto dei Ciechi, bringing together 13 designers committed to transparent, eco-friendly practices. The event is certified by Friend of the Earth, ensuring rigorous sustainability standards across the supply chain.  
Featured brands included LBF (using recycled metals and traceable production), Las Gringas (donating profits to Amazon conservation), Zoe Klose (upcycling ocean waste), Shirvanna (reusing textile scraps), ILKAN.KO (handmade crafts), Esmée-e (organic Egyptian cotton), and House of Narma (deadstock materials). 
By spotlighting fashion that is accountable at every step, the show illustrated how style and sustainability can walk together on the runway.

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