The third edition of The SOStainables, the sustainability competition promoted by Green Media Lab, showcased a diverse range of projects addressing environmental challenges through innovation and entrepreneurship. The overall winner was Aqualis, the project developed by Alessandro Barbiero, which focuses on capturing microplastics, oils and hydrocarbons from rivers, lakes and port areas.

Among the finalists, two projects stood out for their contribution to a more circular fashion and textile sector: Ebe Collective and Reclò. Although operating in different areas of the industry, both initiatives share a common goal of reducing waste and extending the value of existing resources.
Founded by Allegra Rusconi, Giulia Brugnoli and Benedetta Spandri, Ebe Collective is a Milan-based circular design studio that works with surplus textiles, deadstock and production leftovers. By transforming unused materials into new products, installations and creative projects, the collective helps companies find practical and innovative alternatives to disposal. Its work demonstrates how materials that are often considered waste can become valuable resources when approached through design and collaboration.

Reclò, meanwhile, focuses on one of the most effective ways to reduce the environmental impact of fashion: keeping garments in use for longer. Through repair services, the project encourages consumers to maintain and restore clothing rather than replace it. In doing so, Reclò contributes to a growing movement that sees repair not only as a sustainable practice but also as a valuable service within the fashion ecosystem.

The recognition of both projects at The SOStainables reflects the increasing attention being given to circular approaches within the industry. While Ebe Collective addresses the challenge of material waste at the production stage, Reclò focuses on extending the lifespan of products after purchase. Together, they represent complementary solutions that help reduce resource consumption and support more responsible patterns of production and consumption.

The SOStainables 2026 highlighted a broad spectrum of sustainability-driven ideas, from environmental technologies to circular business models. The inclusion of Ebe Collective and Reclò among this year's finalists offered a clear reminder that fashion innovation is increasingly being shaped by projects that rethink how materials and products are used, valued and preserved over time.