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Erasmus+ VETting Green Project Launches Policy Report and Training Course on Greenwashing

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28 October 2025

Erasmus+ VETting Green Project Launches Policy Report and Training Course on Greenwashing

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Greenwashing continues to be a big challenge in today’s apparel and footwear industries, leaving our consumers with doubts and hesitations about what to believe, and TCLF companies frustrated by non-genuine green claims. The EU-funded project VETting Green is stepping up to tackle it head-on. From 22 to 23 October, partners comprising footwear producers, vocational training providers, and consumer representatives from Spain, Belgium, Portugal, Italy, and Greece gathered in Brussels. Their shared goal: to give the sector the knowledge and tools needed to recognise and prevent greenwashing, while supporting the EU’s broader push for a sustainable green transition. To this end, the project consortium has developed a Policy Report and an Online Training Course.

Publishing org

European Confederation of the Footwear Industry

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Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Transition Pathway's building blocks

    • Investments and funding

    • Skills

    • Social dimension

    • Sustainable competitiveness

    • Regulation and public governance

  • Industrial ecosystems

    • Textile

  • Textiles ecosystem areas

    • Fibres, yarns and fabrics

    • Apparel and clothing accessories

    • Household/interior textiles

    • Technical textiles

    • Leather and fur

    • Footwear

    • Research and Innovation

    • Technology and Machinery

    • Waste management, reuse and repair

    • Business support and Communication

    • Not area specific (interested in more than one of the above)

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The Policy Report seeks to help consumers and companies in the apparel and footwear sectors identify and avoid misleading greenwashing claims. The report, to be regularly updated, explains key EU legislation on green claims, showcases good practices, and supports the development of clearer, more effective policies. Drawing on an industry survey, it highlights the need for a better training and stronger collaboration to advance the sectors’ green transition.

The Online Training Course is designed to educate apparel and footwear professionals and students about sustainability, green marketing, and the risks of greenwashing. Before starting the course, learners are invited to take a questionnaire to assess their knowledge of sustainability in apparel and footwear. The course takes learners through six interactive modules including various topics, augmented reality (AR) features, and questionnaires to test their knowledge. Relevant to the success of the course is also the Training Platform Coaches’ Guide, a practical manual for online coaching, as well as the Roadmap, supporting learners in applying their knowledge in their professional life.

In order to further spread the results of the project and introduce learners to the training course, partners are organising local online and in-person workshops and final events. Stay updated by following VETting Green on LinkedIn, and explore the Policy Report and Online Training Course on our website!

 

The VETting Green project is co-funded by the Erasmus+ programme of the European Union.

 

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