The Just Fashion project has launched a new call designed to support small and medium-sized enterprises in the fashion sector as they advance their sustainability strategies and business transformation processes.
The initiative, promoted within the framework of the European project, seeks to help companies address the environmental challenges facing the industry while strengthening their long-term competitiveness. Participating businesses will gain access to practical guidance, opportunities to test innovative solutions and support in identifying suitable financing mechanisms.
A key objective of the programme is to improve understanding of investor expectations regarding sustainable fashion businesses. Companies will also have the opportunity to exchange experiences and work on real business cases focused on environmental performance and responsible growth.
The call reflects the growing need for the fashion sector to adopt lower-carbon production models and integrate sustainability into core business decisions. Through collaborative activities and expert support, the programme aims to accelerate the transition towards more resilient and future-oriented business practices.
Applications are open to fashion SMEs interested in developing concrete sustainability projects and exploring new approaches to innovation.