C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), as an international eco-hub, pledges to organise InsideOut, a social campaign designed to raise awareness, inform and build a new culture rooted in the values and quality of our wardrobe and has the scope of uncover and share all visible and invisible - yet always measurable - aspects of the next-generation wardrobe through its Decalogue of Values. Alongside the external values such as aesthetics, performance, look and touch, it communicates ten parameters addressing Ethics, Social Initiatives, Traceability and Transparency, Environment, Health, Circular Economy Initiatives, Design, Ingredients, Production, Dyeing and Finishing. This Decalogue of Values narrates, through the icons designed by artist Gianluca Cannizzo, and the visual campaign by Cultur-e (see the attachment), the journey and the set of choices that shape the identity and value of companies and products.

The initiative, launched on 25^th November 2025 during a public event and already presented at important industry gatherings such as the 65^th edition of FILO exhibition and the CSM Meets Sustainability event by Camera Showroom Milano, will continue to be actively promoted throughout 2026. C.L.A.S.S. plans to organise dedicated social media campaigns, joint communication activities and presentations at main sector exhibitions. The first of these presentations is scheduled for Milano Women’s Fashion Week on 26 February, where the InsideOut initiative will be highlighted during the second CSM Meets Sustainability event.