Linz is a destination with effective communication networks among its partners and a manageable size that facilitates effective collaboration. It has a solid financial foundation and maintains high IT security measures. The city is actively pursuing sustainability, with initiatives like the Green City Initiative and ongoing climate protection efforts. Additionally, Linz's good transportation connections and focus on climate management highlight its commitment to becoming a more sustainable urban area.

The city's past recognition as the European Capital of Culture and participation in large EU projects offer potential boosts for visibility and growth. Moreover, Linz benefits from low dependency on the main source markets and a strong local market presence, supported by creative marketing and product development focused on sustainability.

Linz also faces significant challenges. Businesses are experiencing fatigue and show little interest in participatory processes as they are overwhelmed with daily operations. Many businesses are also afraid of digitalisation, making it difficult to increase technology adoption in the tourism ecosystem. They also do not have the necessary expertise to develop crisis preparedness and improve crisis management capabilities.

The city also faces resource shortages (labour) among tourism organisations and businesses and has limited overview of tourism data.

#Destination management #Sustainable destinations #Innovation in tourism #Empowerment