Dubrovnik's Old Town draws heavy visitor numbers year-round, concentrated around a handful of landmarks like the City Walls and the Rector's Palace, which is exactly the kind of pressure the Transition Pathway flags as a priority to manage. The city's response combines a single ticket, the Dubrovnik Pass, covering twelve attractions and public transport, with a live website showing real-time visitor numbers at each site, drawn from the pass's own usage data. Visitors can check crowd levels before deciding where to go, rather than finding out by queueing.

On plastics, Dubrovnik became the first city in Croatia to join the Plastic Smart Cities initiative, banning single-use plastics at public events and in public institutions. That policy has already pushed local businesses toward alternatives, most notably Maritimo Recycling, which collects plastic waste from the Adriatic and turns it into sunglasses sold as souvenirs, giving the city's environmental push a visible, consumer-facing outcome rather than just a regulatory one.

The city has also built out an accessibility database mapping mobility-friendly routes and sites, addressing a group of visitors that's often an afterthought in destination planning.

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