MyStreetBook is an AI-powered platform designed to generate personalised travel routes by analysing user preferences, accessibility needs, and real-time conditions. For tourism professionals and destinations, it offers tools to enhance visitor experiences through the integration of big data, digital content, and predictive analytics. For tourists, the platform supports trip planning by providing tailored itineraries, location discovery, and tours suited to diverse audiences, incorporating local cultural and geographical features.

The platform also includes interactive elements such as tourist feedback tools, a badge reward system, promotional incentives, and dynamic itineraries based on user interests—integrating culture, gastronomy, and local highlights to make exploration more engaging and accessible.

Founded in 2015 in Almería, Spain, by Esther Rodríguez Ramos and Carlos Sánchez Patón, MyStreetBook has received support from several innovation and tourism initiatives, including La Nave (Madrid City Council’s innovation centre), Madrid International Lab, Costa del Sol Málaga Tourism Hub, Fundación Arquia, Factoría Cultural Matadero Madrid, the Innovactiva 6.000 project by the Junta de Andalucía, Andalucía Open Future, and the ECOTOURS project.

For more information about the platform’s tools and methodologies, please refer to the link provided on the left-hand side of the platform.

#Innovation in tourism #Tourism development