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EU Initiative Paves the Way for Community-Led Sustainable Tourism in Underexplored Regions

Best practices

29 September 2025

EU Initiative Paves the Way for Community-Led Sustainable Tourism in Underexplored Regions

Cultural tourism

Rural tourism

Urban/city tourism

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A body of water surrounded by trees and buildings

Discover how EU-backed projects are empowering local communities in lesser-known regions, like Trebinje in Bosnia and Herzegovina, to create tourism strategies that emphasize sustainability and cultural heritage preservation.

Publishing org

HORIZON EU Research & Innovation Magazine

Related Organisation(s)

TExTOUR project

Topics
Geographical descriptors

Bosnia and Herzegovina

Organisation Type

Destination Management & Marketing Organisations

Local Authorities

  • Specific types of tourism

    • Cultural tourism

    • Rural tourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Governance of tourism destinations

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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In a bid to counter the negative impacts of mass tourism seen in popular European destinations, EU-backed researchers are partnering with local communities in overlooked regions to develop sustainable tourism strategies. The initiative includes pilot projects in areas such as Trebinje, Bosnia and Herzegovina, where residents are actively involved in shaping tourism that celebrates their rich cultural heritage.

The TExTOUR project exemplifies this approach by fostering community involvement to ensure that tourism growth aligns with local needs and sustainability goals. This strategy not only aims to retain cultural uniqueness but also seeks to offer meaningful travel experiences without overwhelming these destinations.

For a detailed exploration of these innovative efforts, please refer to the original article and visit the TExTOUR project website.

#Sustainable tourism #Community-based tourism #Cultural preservation #Responsible travel #Tourism development #Stakeholder engagement

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