Developed by the Regional Committee for Tourism and Leisure (CRTL Occitanie) since 2021, OTO pulls together tourism supply data, mobility and accessibility figures, environmental and climate-risk layers, and anonymised mobile-network visitor flow data into a single platform, replacing a legacy system that tracked tourism metrics in isolation. Rather than building this centrally and imposing it top-down, CRTL Occitanie co-designed the dashboards with departmental tourism agencies, local tourism offices and regional parks, and ran in-person training sessions to help less data-fluent stakeholders adopt the tool.

Since its 2024 public launch, OTO has been adopted by over 100 organisations across Occitanie, with more than 120 individual user accounts, and has been selected by INSEE, France's national statistics institute, as a support tool for a national foresight study on tourism's exposure to extreme heat in 2030 and 2050. Its Sustainable Tourism module directly integrates Green Destinations sustainability indicators, and a newer feature generates territorial fact sheets summarising key tourism-related issues across 15 themes for individual destinations.

#TourismData #DestinationManagement #ClimateAdaptation