In southern Poland, Carp Valley has ingeniously transformed its rich carp-farming history into a powerful regional brand. By capitalizing on the EU's Protected Designation of Origin for Zator carp, the area has significantly boosted local pride, economic prosperity, and tourism.

The Problem/Challenges:
The Carp Valley region struggled with diminishing interest in its traditional carp industry. Despite its historical significance and natural resources, the area needed a strategic plan to rejuvenate consumer interest, unify local branding, and enhance tourism appeal.

The Solution:
In 2018, Carp Valley, inspired by German FLAG Tirschenreuth, adopted a stained glass-style carp logo to symbolize its fisheries heritage. Collaborating with stakeholders, they implemented a cohesive branding strategy across municipalities, reflected in public signage and local events, fostering a distinct regional identity.

Results/Impact & Success:
The Carp Valley brand has fueled economic and tourism growth. With licensing by local businesses, heightened visibility in products and services, and increased tourist interest, the initiative has amplified the region's profile nationally and internationally. Future investment plans in fish processing and packaging promise ongoing success. Carp Valley's story exemplifies how strategic branding can transform communities, encouraging exploration of subsequent developments through the provided links.

Explore more about this strategy and its impacts by visiting Dolina Karpia’s website.

#Community-based tourism #Cultural preservation #Sustainable destinations #Destination management #Tourism development #Economic diversification