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Portugal launches new sustainable tourism brand

News

22 April 2025

Portugal launches new sustainable tourism brand

Coastal, maritime and inland water tourism

Cultural tourism

Ecotourism

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An illustrative photo of a view of a beach and a city.

Publituris announced the launch of the 'Destino – Portugal Sustentável' brand at the BTL event on 14 March 2025, aimed at promoting responsible tourism and sustainable practices among certified municipalities.

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Publituris

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Geographical descriptors

Portugal

Organisation Type

Local Authorities

Regional Authorities

  • Specific types of tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Mountain tourism

    • Rural tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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Publituris reported the launch of the "Destino – Portugal Sustentável" brand for municipalities on 14 March 2025, at the BTL event. This brand, now available for use by certified municipalities, aims to reinforce Portugal's commitment to responsible tourism and sustainable practices. The gathering, held in the Porto e Norte Tourism area, included representatives from 21 municipalities already certified or undergoing certification. 

For further information, please check the link provided on the left side of the platform (The original piece available only in Portuguese).

#Green transition #Sustainable destinations #Sustainable tourism #Responsible travel 

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