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Nature-based tourism potential of European destination

Data

22 August 2024

Nature-based tourism potential of European destination

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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According to statistics, Luxembourg, Greece, Poland, and Malta have the highest nature-based tourism potential in the EU, while Switzerland and Belgium have the lowest.

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European Commission

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Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Mountain tourism

    • Rural tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Activities of associations and other organisations supporting tourism

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According to the EU Tourism Dashboard, Luxembourg, Greece, Poland, and Malta have the highest nature-based tourism potential among EU countries. Specifically, they account for 33.0%, 32.0%, 31.0%, and 30.0% of the total accommodation capacity (number of rooms) located in areas with “high nature-based recreational opportunities.” In contrast, Switzerland and Belgium have the lowest shares, with values of 1% and 4%, respectively. These areas with high nature-based recreational opportunities are characterized by both high ecosystem quality and high accessibility. 

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