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Navigating Europe's Travel Trends: A Seasonal Shift

Data

01 December 2025

Navigating Europe's Travel Trends: A Seasonal Shift

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+15 more

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Europe stands poised at the threshold of a renewed travel era. With motivations both steadfast and evolving, the continent witnesses a marked interest in off-season travel, driven by a collective yearning for both leisure and purposeful exploration. Southern Europe and the Mediterranean emerge as prominent destinations for this journey.

Publishing org

European Travel Commission

Related Organisation(s)

European Travel Commission

Topics
Geographical descriptors

EU-27

Organisation Type

Destination Management & Marketing Organisations

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

  • Business activities

    • Activities of associations and other organisations supporting tourism

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As Europe enters the off-season from October 2025 through March 2026, a substantial portion of its population—73%—remains committed to traveling. This inclination signals a stable intent to pursue adventures beyond familiar borders, backed by resilient budgets and a shifting focus toward fewer but more meaningful journeys.

Southern Europe and the Mediterranean have swiftly ascended as the preferred destinations, offering compelling climates and cultural experiences that resonate with the aspirations of today's traveler. An increase of 3% from the previous autumn showcases a growing inclination to explore beyond one's home country, reflecting a desire for diverse environments and experiences.

This movement, tracked by the "Monitoring Sentiment for Intra-European Travel" initiative, collects data from ten major European markets, including Germany, the United Kingdom, France, and others. The project, co-funded by the European Union and driven by the analytical acumen of MINDHAUS, provides crucial insights into the behaviors and motivations shaping this travel landscape.

The strategic findings and recommendations from the project compose monthly reports offering guidance to destinations and tourism authorities seeking to align with evolving travel patterns. The full report Monitoring Sentiment for Intra-European Travel Autumn ’25/Winter 2026 is accessible on the European Travel Commission's website, presenting an opportunity to delve deeper into the dynamics of European travel during this promising season.

 

#Sustainable tourism #Climate-friendly tourism practices #Responsible travel #Destination management #Tourism development #Cross-regional cooperation

 

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