Event resources
14 May 2026
Webinar resources "Environmental Sustainability as a Competitiveness Strategy and Economic Lever for Tourism"
Event resources
14 May 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Green subgroup of the Commission Expert Group "Together for EU Tourism" (T4T) co-organised a webinar on 29 April 2026, exploring how environmental sustainability can serve as a driver for competitiveness and economic resilience in the tourism sector.
Topics
EU-27
Academic / Research and VET Institutions
Company with 250 or more employees
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Circularity of tourism services
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Green Transition of Tourism Companies and SMEs
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Promoting PEF/OEF methods for tourism
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R&I on climate-friendly tourism
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The webinar explored how the green transition delivers tangible business value, through operational cost savings, risk reduction and protection of the natural assets that underpin tourism’s long-term value, by drawing on research, case studies and practitioner insights.
The webinar was co-moderated by Ralf Pastleitner, Director Public Policy Markets & Airline, TUI Group / Chair of the T4T Green subgroup and Christina Russe, Deputy Secretary General, ECTAA and Co-Chair of the T4T Green subgroup, featuring contributions from ISPRA, the University of Queensland, Evaneos, EPIDOS d.o.o. - Ribno Alpine Resort, SPEA Açores Department, Mayo County Council, Scandic Hotels Finland and TUI Group.
Watch now the recording!
More information about the discussion and key conclusions is presented in the webinar summary.
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