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EU Tourism Platform

Webinar resources "Innovate, Scale, Compete: Europe’s Travel Tech Momentum"

Event resources

30 April 2026

Webinar resources "Innovate, Scale, Compete: Europe’s Travel Tech Momentum"

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Illustrative image for the webinar

The Digital subgroup of the Commission expert group “Together for EU Tourism” (T4T) has co-organised a webinar on 17 March 2026 on the evolution of travel technology in Europe, the impact of AI on the sector, and how the EU and Member States can continue fostering a competitive and innovative digital travel ecosystem. 

Authors

EU Tourism Platform team

Topics
Geographical descriptors

EU-27

Organisation Type

Company with 250 or more employees

Destination Management & Marketing Organisations

International Organisations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Innovative tourism services

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Museums

    • Operation of historical sites

    • Other holiday reservation services

    • Other tourism transportation activities

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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This webinar explored the evolution of travel technology in Europe, the impact of AI on the sector, and how the EU and Member States can continue fostering a competitive and innovative digital travel ecosystem. It also highlighted key opportunities and challenges ahead, showcasing how collaboration between industry, policymakers and ecosystem enablers can drive Europe’s leadership in travel tech.

The webinar was moderated by Dolores Ordoñez, Co chair of the Digital T4T subgroup, featuring contributions from HomeToGo, Omio, French Ministry of Economy and Finance, Travel2Fit, TURISTEC, OECD, EDI.it, and TravelTech.VC

More information about the discussion and key conclusions is presented in the Webinar Summary.

Documents

Webinar Summary
English
(930.11 KB - PDF)
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Webinar material
English
(6.53 MB - PDF)
Download
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