Events
19 February 2026
Webinar "Innovate, Scale, Compete: Europe’s Travel Tech Momentum"
Events
19 February 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+49 more
Login / create an account to be able to react
-
8
Join us on 17 March 2026 for an exciting webinar that brings together travel tech founders and scale ups, major digital platforms, EU policy and legal experts, venture capital investors, innovation hubs, and tech driven SMEs to explore how AI is transforming the tourism sector.
Don’t miss your chance to register and gain expert insights!
Registrations will be open until 17 March 2026 at 13.30 CET. Secure your spot now!
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Other
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
-
Specific types of tourism
-
-
Adventure tourism
-
Coastal, maritime and inland water tourism
-
Cultural tourism
-
Ecotourism
-
Education tourism
-
Festival tourism
-
Gastronomy tourism
-
Health and medical tourism
-
MICE tourism
-
Mountain tourism
-
Religious tourism
-
Rural tourism
-
Sports tourism
-
Urban/city tourism
-
Wellness tourism
-
-
Transition Pathway Strategic Areas
-
-
Accessible tourism services
-
Best practices, peer learning and networking
-
Changes in tourism demand and opportunities
-
Coordinated information on travelling
-
Cross-border travelling
-
Digitalisation of tourism SMEs and destinations
-
Funding and support measures
-
Innovative tourism services
-
R&I on digital tools for tourism
-
Tools for data on tourism
-
Tourism strategies
-
-
Business activities
-
-
Activities of amusement parks and theme parks
-
Activities of associations and other organisations supporting tourism
-
Air passenger transport
-
Camping grounds, recreational vehicle parks and trailer parks
-
Events catering and other food services
-
Festivals, cultural and entertainment activities
-
Gardens and nature reserves activities
-
Holiday Housing / Apartments and other short stay accommodation
-
Hotel and similar accommodation
-
Mobile beverage services
-
Mobile food services
-
Museums
-
Operation of historical sites
-
Other
-
Other accommodation
-
Other amusement and recreation activities
-
Other food and beverage services
-
Other holiday reservation services
-
Other tourism transportation activities
-
Rail Passenger transport
-
Recreational and sport activities
-
Restaurants, cafes and bars (Food and Beverage serving activities)
-
Road passenger transport
-
Tour operator activities
-
Travel agency activities
-
Water (sea, coastal and inland) passenger transport
-
Share
Digital technologies increasingly influence every stage of the tourism experience, driven by two decades of continuous innovation in Europe’s travel tech sector. Europe’s digital strength is underpinned by innovative companies, supported by investors, incubators, public initiatives and a comprehensive EU regulatory framework (DSA, DMA, AI Act, Data Act, DGA). AI is now accelerating this transformation, creating new opportunities for innovative European start-ups while also posing strategic challenges for Europe’s position in the global travel tech landscape.
This webinar will explore the evolution of travel technology in Europe, the impact of AI on the sector, and how the EU and Member States can continue fostering a competitive and innovative digital travel ecosystem. It will also highlight key opportunities and challenges ahead, showcasing how collaboration between industry, policymakers and ecosystem enablers can drive Europe’s leadership in travel tech.
The webinar will be moderated by Dolores Ordoñez, Co chair of the Digital T4T subgroup, featuring contributions from representatives of start ups, SMEs, large companies, innovation hubs, VC funds, institutional partners, and the European Commission.
Agenda Highlights:
Session 1 “From Start up to Scale up: Lessons from Europe’s Travel Tech Ecosystem” will explore how European travel tech companies have built, scaled and competed in a rapidly evolving digital landscape. Representatives from the travel tech ecosystem will discuss the key challenges, success factors, available support frameworks that shape growth opportunities.
Session 2 “Empowering Travel Tech Innovation: The Role of Ecosystem Enablers” will focus on how ecosystem enablers, such as incubators, innovation hubs and institutional partners, support innovation in travel tech. Speakers will highlight the practical mechanisms for nurturing start-ups and SMEs, fostering collaboration and strengthening Europe’s travel tech ecosystem.
Stay tuned for more details and the Final Agenda!
Comments (0)
See also
2nd EU Tourism Platform Onboarding Workshop
Online event
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
International Tourism Forum ‘Designing Travel – What’s Next in 2026?’
the LITEXPO Exhibition and Congress Centre in Vilnius, Lithuania.
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
Webinar "AI in Tourism: Transforming Destinations, Skills, and Strategy"
Online event
Webex
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more