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Webinar resources "Tourism Reimagined: AI, VR & Neurotourism for a Resilient Future"

Event resources

13 May 2026

Webinar resources "Tourism Reimagined: AI, VR & Neurotourism for a Resilient Future"

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Illustrative image of the webinar "Tourism reimagined: AI, VR and Neurotourism for a resilient future"

The Skills, Resilience and Inclusions Subgroup of the Commission Expert Group "Together for EU Tourism" (T4T) co-organised a webinar on 26 March 2026 exploring how AI, Virtual Reality and neurotourism technologies are shaping the future of the tourism ecosystem.

Authors

EU Tourism Platform team

Topics
Geographical descriptors

EU-27

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Destination Management & Marketing Organisations

International Organisations

National authorities

Networks and Federations / Confederations

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • R&I on digital tools for tourism

    • Skills needs for twin transition

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Festivals, cultural and entertainment activities

    • Hotel and similar accommodation

    • Museums

    • Operation of historical sites

    • Rail Passenger transport

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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This webinar explored how Artificial Intelligence (AI), Virtual Reality (VR) and neurotourism technologies are shaping the future of the tourism ecosystem. Through real-life use cases and practical demonstrations it showcased how these tools are supporting business transformation, workforce upskilling and long-term resilience for destinations, SMEs and policy makers. 

The webinar was moderated by Sergio Moreno Gil, Director at TIDES, Founder, PI at EmotionLab, University of Las Palmas de Gran Canaria (ULPGC) and member of the T4T Expert Group, featuring presentations from  S Strategic Services, Haaga-Helia University of Applied Sciences, CISET, the Wise Dreams, UN Tourism, University of Lisbon.

More information about the webinar and key conclusions is presented in the Webinar Summary.

Documents

Webinar Summary
English
(868.08 KB - PDF)
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Presentations
English
(13.5 MB - PDF)
Download
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