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Save the Date! Webinar "Environmental Sustainability as a Competitiveness Strategy and Economic Lever for Tourism", 29 April 2026

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30 March 2026

Save the Date! Webinar "Environmental Sustainability as a Competitiveness Strategy and Economic Lever for Tourism", 29 April 2026

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Illustrative image of the Webinar Environmental Sustainability as a Competitiveness Strategy and Economic Lever for Tourism

Join us for an insightful upcoming webinar on 29 April 2026 at 10.30 CET, exploring how environmental sustainability can serve as a driver for competitiveness and economic resilience in the tourism sector 

Registrations will open soon.

Full agenda and speakers to be announced shortly - Stay tuned!

 
Online event
Webex
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Authors

EU Tourism Platform team

Topics
Geographical descriptors

EU-27

Organisation Type

Company with 250 or more employees

Destination Management & Marketing Organisations

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

Local Authorities

National authorities

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Circularity of tourism services

    • Green Transition of Tourism Companies and SMEs

    • Promoting PEF/OEF methods for tourism

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Festivals, cultural and entertainment activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Museums

    • Other accommodation

    • Other amusement and recreation activities

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Drawing on research, case studies and practitioner insights, the webinar will highlight how the green transition delivers tangible business value, through operational cost savings, risk reduction and protection of the natural assets that underpin tourism’s long-term value.

What you can expect

Participants will gain practical insights into:

•    Why nature and ecosystems are fundamental economic assets for tourism 
•    How sustainability strengthens competitiveness and reduces business risk 
•    The return on investment from environmental actions and certifications 
•    Operational cost savings through circular economy practices 
•    Nature based solutions and climate adaptation as cost effective investments 
•    Practical examples from destinations and tourism operators turning sustainability into advantage

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