Food and drink have become central to travel choices across Europe, and Åland is now stepping firmly into this space with its new Food Tourism Strategy 2025–2030. The strategy, produced by the University of Åland and a wide network of local contributors, highlights how gastronomy can strengthen both the economy and cultural identity of the islands.

The initiative is funded through the project “Smakturismen på Åland,” supported by the Åland Government and the European Union, reflecting strong regional and international commitment to sustainable tourism development .

The strategy identifies Åland’s unique strengths: its wide range of local products, strong entrepreneurial culture, and the close connection between countryside, archipelago and towns. At its core is the ambition to make Åland a year-round destination for visitors interested in authentic flavours, sustainable production, and high-quality hospitality.

Clear goals have been set: to strengthen the visibility and booking possibilities of Åland’s culinary products, to promote collaboration between producers and the hospitality sector, and to raise the islands’ profile as a Nordic taste destination. Equally, the plan emphasises sustainability—ensuring that growth in tourism also supports local production, environmental protection, and cultural heritage .

The whole strategy is published in Swedish and serves as a practical tool for businesses, organisations and policymakers who wish to contribute to Åland’s long-term ambition of becoming a recognised and sustainable food tourism hub.

#Report #Culinary tourism #Sustainable tourism