The coastSM report provides a detailed assessment of the pressures affecting coasts and marine ecosystems worldwide. It examines how climate change, urbanisation, extreme weather, degraded habitats and marine pollution are intensifying risks for communities and industries located along the shoreline. For the tourism sector in Europe, these insights are especially relevant because so many destinations depend directly on healthy beaches, intact ecosystems and stable coastal infrastructure.

Across Europe’s coastal regions, tourism is one of the most important sources of employment and income. This makes the sector particularly vulnerable to the environmental threats highlighted in the report. Coastal erosion can lead to the loss of beaches and promenades; declining water quality undermines visitor appeal; and more frequent storms threaten ports, hotels and waterfront facilities. Without proactive adaptation, these changes could reduce competitiveness and diminish the visitor experience.

The report encourages a shift away from high-impact tourism models toward more sustainable, nature-aligned practices. This includes integrating coastal-risk assessments into destination planning, investing in nature-based solutions such as dune restoration or wetland buffers, improving waste management, and reducing pollution along coastlines. The tourism industry is encouraged to take a leadership role by adopting low-impact operations, enhancing climate resilience and promoting responsible visitor behaviour.

As Europe moves through late 2025, the messages of the coastSM report carry increased urgency. Many destinations are already grappling with rising temperatures, unpredictable weather and pressure on local ecosystems. By acting on the report’s recommendations, European tourism stakeholders can help protect coastal communities, preserve natural assets and ensure that tourism remains viable in the years ahead.

#Sustainable and Eco-Friendly Tourism #Sustainable tourism #Responsible travel #Sustainable destinations #Low-impact tourism