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Crisis Management and Governance in Tourism project: Recommendation on expanding data sources to improve decision making and destination management

Knowledge documents

20 December 2024

Crisis Management and Governance in Tourism project: Recommendation on expanding data sources to improve decision making and destination management

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Assess the data needs of tourism stakeholders at the destination and expand the data source base, accordingly, considering both public and private data providers and partnerships with industry.

Publishing org

Deloitte

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

National authorities

Regional Authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Improving statistics and indicators

    • Tools for data on tourism

    • Tourism strategies

  • Business activities

    • Other

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The availability and quality of data are critical for tourism development, resilience building, and crisis preparedness. However, many destinations and businesses lack access to updated and reliable data. Publicly available data, such as that from official statistical offices, is often outdated and lacks the necessary frequency and granularity for effective decision-making. Regional and local tourism organisations and SMEs are particularly limited in their access to data sources and tools, hindering informed decision-making. Therefore, NTOs and Regional DMOs should lead efforts to assess data needs and expand their databases by partnering with public and private data providers.

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Recommendation on expanding data sources to improve decision making and destination management
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