Greenly, a climate tech company, published an article in December 2024 highlighting the hidden environmental costs of social media. The article revealed that TikTok is one of the major contributors to emissions, with the average user spending 45.8 minutes per day on the platform. Despite YouTube having more than twice the number of users as TikTok, it does not emit twice the amount of emissions. The article calls on both companies and users to take responsibility for reducing this impact.

For more insights into the environmental impact of social media and their sustainability efforts, follow the attached link to access the full article.

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